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Instagram beats Twitter in active users

Posted by admin, at 16 December 2014

New York: With 300 million active users, photo sharing site Instagram has moved ahead of Twitter in terms of users.

Instagram beats Twitter in active users

Nine months after it reached the 200 million user mark, Instagram now says it has 300 million people using the service every month, TechCrunch reported.

The app now beats Twitter`s 284 million active users, as per the figures on the microblogging website.

Twitter added about 38 million users since March while Instagram boosted its count by 100 million.

"Over the past four years, what began as two friends with a dream has grown into a global community," Kevin Systrom, Instagram CEO, was quoted as saying in media reports.

Instagram users share 70 million photos every day and it has a base of 30 billion photos.

The website now has plans to launch verified badges for celebrities, brands and athletes, like Twitter, to increase its credibility.


Tuesday, December 16, 2014 | 0 comments | Read More

Now, watch YouTube videos offline

Mumbai: Video sharing website YouTube Thursday launched an offline viewing service to help users download videos they can watch later, to overcome handicaps posed by low bandwidth and high costs of data plans.

Now, watch YouTube videos offline

Under the service, which went live in India, Indonesia and the Philippines today, a user can click on the special icon on the site when she is either in a wi-fi zone or a place with good data connectivity, and download a video which can be watched later.

The downloaded videos can be watched as many times within 48 hours and the advertiser's interests have been protected through an innovation wherein the advertisement appears before a playback of the video, like it would for online usage.

The US-based internet advertising giant said a large number of videos are already available and the company is speaking to more content partners to opt for this service.

Once the device connects back to the internet, analytics around the number of times the video was watched will be transfered to the YouTube servers.

It can be noted that already, there are a slew of applications available online which let users download videos to be watched offline, but Google India's managing director Rajan Anandan stressed that this is illegal and amounts to piracy of content.

About the need for such a service, he said the mobiles growth has resulted in a situation where we have a large user base, which is estimated to touch 300 million by year-end, but India is "starved" for bandwidth while the data plans are also costly, making it tough to watch videos seamlessly.

"There will not be any difficulties around buffering if you use this service," he added.

At present, YouTube has 60 million users in the country, while on the content front, there are 10,000 Indian films, 20,000 TV shows and 2.5 lakh songs which are available online, the company said.

Anandan said that 58 million of the approximately 300 million internet users are on the low-speed 2G networks and added that a bulk of the new additions are on the mobile, which do not offer the same speed as broadband.

Already, 40 per cent of the traffic on YouTube comes from a mobile device, and hence, there is a need for some alternate solutions, YouTube's vice president for engineering John Harding said.

On revenue from partnerships, Google India is placed fifth globally and aspires to be among the top three soon, its regional director for partnerships, Ajay Vidyasagar said.

When asked if the telcos should fear a cut in business due to services like these, Anandan said the service will be "additive", as it will grow the number of video watchers and the revenues of such companies will not be impacted.

On the impending launch of a faster 4G service, and its impact on the service, Anandan exuded confidence that the country will always be "capacity constrained" and there will be a need for such a service.

Tuesday, December 16, 2014 | 0 comments | Read More

Google launches Hindi advertising service

New Delhi: Online search giant Google has launched Hindi ads on its display network to allow advertisers reach out to 500 million Hindi speakers across the world.

Google launches Hindi advertising service

The move is part of Google's effort to stimulate the growth of Indic languages and extend support to more languages around the world, Google said in a statement on Monday.

"Starting today, marketers will be able to advertise to India's booming online population in the most widely spoken local language - Hindi," it added.

It is estimated that there are over 500 million Hindi speakers globally.

"Extending the ability to support Hindi ads will enable global advertisers to connect with one of India's fastest growing online audiences," it said.

With the introduction of Hindi ads, AdWords advertisers will now be able to build campaigns reaching Hindi language sites on the Google Display Network using text, image, rich media, and video display ad formats, it added.

"We hope that this launch will give a boost to the growth of Hindi web and will encourage the creation of a whole new wave of online Hindi content that will not only be useful to the burgeoning Hindi Internet audience, but also make it easy for advertisers to market to this very important consumer base," Google Head Partner Business Solutions - India and Southeast Asia Dushyant Khare said.

In November, Google had announced the launch of Indian Language Internet Alliance (ILIA), a group committed to promote the growth of Indic language content online.

Through its efforts, the ILIA aims to enable 300 million Indian language speakers to become highly engaged Internet users by 2017.

Google already offers voice search in Hindi and a website called www.hindiweb.com, a repository to discover Hindi content across websites, apps, videos and blogs for Hindi speaking Internet users.

Tuesday, December 16, 2014 | 0 comments | Read More
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